About Us

We are a curator of trending and intricate, handcrafted designs of affordable Jutti, Clutches, Potlis & much more...

We value the time and effort that goes behind every purchase, and therefore offer the latest and choicest collections with a firm promise of quality and satisfaction.

We manufacture products with special attention to what is trending ensuring that our artisans receive the collective love and patronage through every purchase that you make.

 

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Our story

 

Colors and Braids was born in 2018, with Kirthika Jitani's vision to simplify shopping for Indian ethic products, through the convenience of the Internet. She started by understanding the journey from online search to purchase, realizing that there were challenges pertaining to availability, quality and delivery, which had no solution back in the days. The only option was to visit offline stores and boutiques only to pay hefty prices for limited options!
 
Since then, we have come a long way in perfecting your shopping experience. Our family of customers is growing indefinitely (60k+ followers on Instagram), and quite recently we sent out our 20,000th shipment!
 
While we are committed to enhance and expand our collections, our unfailing principle is to deliver high quality products with ease and convenience.
 
In words of Kirthika:
"I wait eagerly till you unbox my heart-felt compliments. I feel privileged to be a part of your special occasion, and respect the trust you have shown. The rest is my share of responsibility."
 
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